Among the effective ways to advertise your home remodeling services is using posters. They are cheaper and thus, you can have many copies printed without putting too much burden on your marketing costs. With many copies at one distribution, you’d be able to reach a wider audience. In return, there is a great chance that a good percentage of the people viewing your advertisement will be interested in hiring your services. You don’t just print and distribute your copies, though. There are things to consider if it is effective poster advertising that you want.

Effectively Use Posters for a Home Remodeling Business

o Clear and concise message along with enticing graphics are what make up effective copy for posters. So, if you want to advertise your home remodeling services, you have to keep these things in mind. Make sure that you layout your copies in a way that you don’t confuse the readers. Put in graphics that are related to the message being advertised in the copy. If you want to focus on bathroom or kitchen remodeling, you can add up some photos of your past projects showing how you have changed a rather plain bath or kitchen into an exciting one.

o Put just enough white space. This is one of the most important elements that any advertising copy should have. It should not literally mean orange county general contractors having spaces in white color but just areas not covered by any element – colors, photos, text. You can use “white space” to highlight a certain part of the copy; like if you want people to know that you offer limited edition designs for luxury baths, kitchen or lounge.

o Be mindful of the fonts that you are going to use. You can use fonts other than the standard “Times New Roman” and “Arial” but you should limit the variations to three. Also, only use capital letters if they are really important for the copy because they seem to be too cold and aloof. You may use fonts with intricate details for your luxury home designs and concepts or bold ones for contemporary home designs.

o Colors are used to provide emphasis to any advertising copy. The same goes for your posters. But, you have to make sure that you don’t use colors that sends negative ambiance to anyone reading them. Try matching the homey colors of your remodeling designs – blue and green for ocean themes or green and brown for nature themes. Using contrast in the colors will be great.

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